Client Website Overview
Our client had clear goals that they wanted to achieve with their bespoke Asian womens clothing business. During our onboarding meetings, we quickly established that this eCommerce website will require some additional features their competitors were using. We wireframed each page including all the shop related pages which were highly engaging for the customer.
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Website Features
Contemporary Web Design
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We came to realise that this website will require attention to detail especially due to the creative and industry the business falls under. Our web page designs were extended to every aspect of the website to ensure high visual and user satisfaction.
Responsive Websites
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Our designs come with complementary responsive designs so that our client can offer their customers visitors optimum and seemless viewing regardless of the device they are using.
Especially due to the marketing tools our client was using, we found most of the visitors were coming from mobile devices. So this became an integral part of our designing process .
Website & Information Security
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With all of our websites we offer an optimum security level to ensure safe interaction and appropriate use of the website and this was no exception. Infact due to the website being an eCommerce website, there will be more interaction than a normal website.
Our security safeguard all areas of the website including the checkout and my account pages due to the sensitive information being exchanged on the website. We offloaded all payment transation interaction with the payment gateway to reduce the risk of leaks. The website monitors all traffic at all times and blocks any unauthorised botas or excessive requests.
Spam Protection Services
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The website is using tools to detect and prevent spam interaction including fake orders, malicious contact requests, repetitive reviews and other unauthorised user contribution. This also allows site managers and staff to focus on what really matters to the business and their customers.
Multilevel User Roles & Access
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Our client required multiple users for staff to have access to the site in order to fulfil orders and attend to customer needs. This meant that those users had access to the relevant areas they needed to and restricted access to certain areas which were available to site adminstrators. This allowed a much more secure team to work seamlessly on the tasks they are responsiblle for.
Sales Centric Checkout Process
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Having dealt with previous eCommerce clients, we built our client a complete and engaging checkout process to ensure maximum sales potental from customers.
We designed a clean and informative cart with minimal clutter and relevant upsells based on the items in the cart. This in essence increases conversions and introduces more sales oportunities.
The checkout page follows a similar ethos, only this time the customer is presented with a checkout form and proceed to payment. We removed the header area and any popups to prevent any distractions at this point which oftern leads to cart abandonment.
Ajax Product Search
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We implemented a global search tool which presents live results underneath so that the user can quikcly access the relevant product they are looking for. This displays products only so that the useris not presented wih irrelevant site content like pages.
Live Product Filtering
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To make the user experience even btter, we deployed product filtering on the shop & archive page to quickly find the type of products they’re looking for by applying relevant parameters to the filter. This includes prices, categories and size filters.
Product Variation Swatches
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We designed custom variation swatches for customers to be able to select the product variation from the single product pand shop pages to speed up the checkout process. A customer can visually select the colour or size they require straight from the shop page to add the item to their cart.
Informative Company Footer
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Last but not least, we added all the company information and legal pages in the footer for the use of their customers. We maintained the contemporary branding of the company and designed a beutiful footer with shaped diver to add a unique look to the site.